12oz Coffee Bags for Kaldi's Coffee Roasting Co.

Developed with the Branding and Marketing teams at Kaldi's Coffee Roasting Co., we updated the packaging we had used for the previous 5 years. We wanted to simplify the packaging while also making it obvious what coffee was in each bag. We solved this problem by color-coding the labels. Each coffee blend has a different label. Each of which is pre-printed with gold-foil to match the aesthetic of the bags. The single origin coffees (coffees which change more often), are printed in house, but with an analogous color scheme, making sure all the bags and coffee look great lined up together.

We also used this opportunity to get more sustainable. The white bags are made with Biotre, a naturally compostable bag material. The Biotre bags are used in all cafes and for web sales.